Thursday, August 4, 2011


Kraft has announced plans to split in to two separate companies, spinning the second company off to shareholders by the end of 2012.  One will be a global snack business and the other a North American grocery business.  The grocery business, with revenues around $16 billion a year, would include its' U.S. beverages, cheese and convenience meals with brands like Maxwell House coffee and Jello.  The snacks company would include their high growth European and developing markets units along with their North American snacks and confectionery business, with annual revenues around $32 billion.  It would include brands such as Oreo cookies and Cadbury.

Krafts two largest investors, Warren Buffet (Berkshire Hathaway) and Nelson Peltz are both fine with the split.  Peltz pointed out that it was in the "best interest of shareholders" to separate the high growth snack business from the meat and cheese business.  Allowing investors to take advantage of both companies.  My only real concern is how debt will be divided between the two companies.  We'll just have to wait and see how that goes.  Otherwise, I'm thinking it's a good thing for shareholders.  I'll be adding to my position in Kraft (KFT:NYSE)  in the months before the split.

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